We're a startup studio transforming human performance.

Not sure you're a good fit?
Read our Founder's Ethos.

We help driven founders turn their ideas into life-changing businesses. Our founders help others live their healthiest, most impactful lives.

We work with fearless founders to build the future of health + wellness.

We work on problems preventing humans from living their healthiest and most impactful lives.

Portfolio spotlight

Set up employer subscription primary care programs, faster. And hassle free.

I can go toe-to-toe with anyone on healthcare, but when it came to tech startups, I wasn't as confident.

Ameeth Reddy

Founder & CEO

The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems.

Mahatma Gandhi


We're obsessed with learning. We've built a process to help us validate ideas as quickly as possible so you can confidently take the first step.

01 Define

02 Explore

03 Refine

04 Spinout

Define your idea.

At this stage, you might have some notes, maybe something more. Most founders then think: "Okay, where do I go from here? What questions do I need to ask? What might I be missing? How do I know this is worth it?"

This is our favorite step of the process. We use a problem-centric approach and work with founders to clarify the problem they want to solve, articulate what they need to learn, and then help set them up to go out into the world and learn those things.

We do this step even if we're not officially working with founders (seriously, reach out — we love cold emails). It's the best way for us to learn about the person on the other side of the table.

Learn more

Let's talk

Let's not

Who we're not looking for.

The Founder's Contented Ethos

You are unimpressed and unsatisfied with the status quo. You want to be unleashed fromto the common, the typical, the orthodox.

You crave the unfamiliar.

You feel human health and wellness, today, is unacceptable. You feel helping people with technology is unattainable, unnecessary, and unrealistic.

Human potential is unlimited.


who we are

We've been through every step of the startup journey and know what founders go through to turn their world-changing idea into success.

Patrick Haig

Managing Partner

Ian Sefferman

Managing Partner

Suneel Gupta

Managing Partner

Have an idea?

Let's talk. We love cold emails — really.
Schedule a call
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